Alex and Ani "Charmed by Charity" Event Raises $2,328 for Crosby's Fund
March 13, 2013 - What a night it was! The store was jam packed with friends and family for over 2 hours in support of Crosby's Fund. We are excited to announce $2,328 was raised for Crosby's Fund that evening.
Alex & Ani is a national chain of jewelry stores that recently opened two locations in Rochester. Carolyn Rafaelian, the founder of Alex & Ani, believes "that every individual has a positive message to share with the world and by incorporating powerful symbolism and design into each (+) energy piece." She believes it is her life’s work to support communities and organizations while inspiring her customers to relish what is unique and authentic about themselves, revealing the beauty that resides within.
Alex & Ani gives back to the community by hosting "Charmed by Charity" events. Crosby's Fund held Rochester's first "Charmed by Charity" event on March 13th at their new store located at the Armory on Culver Road. Fifteen percent of the total sales during the event were donated to Crosby's Fund. The turn out was amazing and the cash registers didn't stop running until two hours after the event officially closed. We were told that our event raised the most money of ANY "Charmed by Charity" event the company has ever held! Thank you Rochester and beyond! Alex & Ani and Crosby's Fund proved to be such a great team that we hope to make this an annual event!